Digital Marketing & Content Strategist · Kingston, JA
Ardrene
Edwards.
Media & communications specialist working at the intersection of journalism, advertising and marketing.
View projects
01 — About
- Brands
- 15+
- Roles
- 6
- Best Campaign '25
- 2nd
Where good stories meet smart strategy.
Hey! I'm Ardrene — a media and communications specialist who lives at the intersection of journalism, advertising and marketing. I thrive on strong coffee, clever copy and that magical moment when a pitch turns into something real.
Whether I'm writing, branding, brainstorming or binge-scrolling for trends in the name of "research," I help brands turn ideas into content that connects, converts and actually gets people talking.
The vision
To master the wild, wonderful world of marketing and storytelling — where algorithms change daily and trends move faster than espresso shots, but storytelling still reigns supreme. I blend creativity with strategy, data with intuition, and memes with meaning until I'm not just keeping up with marketing… I'm leading it.
Skills on the roster
- Public Relations
- Marketing
- Content Creation
- Script Writing
- Journalism
- Camera Operator
- Producer
- Video Editing
- Creative Director
- Campaign Manager
- Copy Editor
- Feature Interviews
Trusted by 15+ brands across Jamaica
From QSR giants to national agencies.
- Appleton Estate
- + 6 more7Krave · Miss Jamaica World · Jamaica Observer
02 — What I do
Services.
From on-camera talent to the editing suite — every service below is backed by a brand that has already trusted me with it.
- 01
Talent
KFC Jamaica · Guardian Group · 7Krave & Krave Mart
— see talent projects - 02
Event Coverage
Campari · Appleton Estate · Restaurants of Jamaica (KFC & Pizza Hut) · Jamaica Golf Association · National Bakery · UTech Ja.
— see event coverage projects - 03
Social Media Management
NSWMA · Tile City & Home Centre · Kohler Jamaica · Royale Ace Gaming House · Dr. Tashae Smith Berry, Intercontinental Queen of Jamaica 2026
— see social media management projects - 04
Content Creation
Sagility Jamaica · Miss Jamaica World · Guardian Group · Tile City & Home Centre · HTB Jamaica · National Bakery · Kohler Jamaica · Scottycus
— see content creation projects - 05
Journalism
Jamaica Observer · UTech Ja. Journalism Society
— see journalism projects
03 — Selected work
Projects.
Nothing here yet — check back soon.
04 — Experience
The road so far.
Six roles across PR, marketing and newsrooms — most recently leading public relations for a national agency.
Feb 2026 — Present
Public Relations Officer
National Solid Waste Management Authority
Developed social media content that increased engagement and public awareness.
Jun 2025 — Jan 2026
Marketing Associate
Kohler & Tile City & Home Centre
Managed digital campaigns and content for premium home brands.
Mar — Apr 2025
Digital Marketing Intern
Mystique Integrated
Developed digital strategies for client campaigns and wrote social copy tailored to each brand voice.
Dec 2024 — Mar 2025
Campaign Manager
Recue & Revive
Led a targeted campaign from concept to delivery.
May 2023 — May 2024
Vice President
Journalism Society of UTech, Ja.
Planned and executed events, media activities and student engagement programmes.
Nov 2023 — Present
Digital Marketing & Content Creator
Freelance
Digital content, promotional video, photography and social assets for corporate and lifestyle brands.
Education
BA Communication Arts & Technology
University of Technology, Jamaica · Journalism & Advertising
Aug 2020 — May 2025
Award
2nd Place
Best Campaign 2025
Media Magnified Exhibition